The Ordinary, a popular skincare brand, is combating the high price of eggs by selling them at their Prince Street location in New York City. These aren’t just any ordinary eggs; they are being sold at $3.37 a dozen compared to almost $12 a dozen. The brand posted a viral picture of a carton of eggs on Instagram with the caption “We heard NYC needed eggs”.
https://www.thecut.com/article/why-is-the-ordinary-a-skin-care-brand-selling-eggs.html
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https://www.newsweek.com/ordinary-skincare-eggs-viral-inflation-2049567